Sky Journey (2026)
A mobile flight-booking experience built for frequent travellers who need to find, compare, and pay for a flight without fighting the interface to do it.
Client
Sky Journey
Role
Product Designer
Timeline
4 weeks
Platform
Mobile App · iOS & Android
The Challenge
What needed solving.
Competing flight apps buried users in filters, side-by-side comparison tables, and fare breakdowns that needed a spreadsheet to parse. The average session ran 14 minutes — most of it spent fighting the UI rather than choosing a flight.
The Approach
How we solved it.
We rebuilt the experience as a clean three-step arc — search, select, pay — and removed everything that didn't serve a confident decision. A smart fare calendar now surfaces the cheapest available dates before the traveller even has to ask.
Process
How the work got done.
01
Competitive teardown
Audited five leading flight apps screen by screen, mapping every decision point and friction source. Found that roughly 70% of the UI visible at any moment had nothing to do with the task the user actually came to do.
02
Job-to-be-done mapping
Interviewed twelve frequent flyers across two continents and learned their real goal wasn't comparison — it was deciding with confidence and moving on. That single insight reshaped every screen that followed.
03
Progressive search UI
Designed a search experience that builds the query one field at a time. The fare calendar loads in the background so the cheapest dates are visible within the very first interaction — an early win before the user has committed to anything.
04
Checkout & confirmation
Stripped checkout down to passenger details, seat, payment, done — then designed a confirmation moment that felt celebratory rather than transactional, reinforcing the decision at its emotional peak.
Selected Screens
A closer look.
Outcomes
The work moved the numbers.
−60%
average booking time
+35%
returning-user rate
4.8★
App Store rating
3 steps
search to booked
Average booking time fell from fourteen minutes to under six, and returning-user rate climbed 35% in the first quarter after launch. The smart fare calendar became the single most-mentioned feature in App Store reviews.
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