Sky Journey (2026)
A mobile flight-booking experience built for frequent travellers who need to find, compare, and pay for a flight without fighting the interface to do it.
Client
Sky Journey
Role
Product Designer
Timeline
4 weeks
Platform
Mobile App · iOS & Android
The Challenge
What needed solving.
Competing flight apps buried users in filters, side-by-side comparison tables, and fare breakdowns that needed a spreadsheet to parse. The average session ran 14 minutes — most of it spent fighting the UI rather than choosing a flight.
The Approach
How I solved it.
I rebuilt the experience as a clean three-step arc — search, select, pay — and removed everything that didn't serve a confident decision. A smart fare calendar now surfaces the cheapest available dates before the traveller even has to ask.
Process
How I worked through it.
01
Competitive teardown
Audited five leading flight apps screen by screen, mapping every decision point and friction source. Found that roughly 70% of the UI visible at any moment had nothing to do with the task the user actually came to do.
02
Job-to-be-done mapping
Interviewed twelve frequent flyers across two continents and learned their real goal wasn't comparison — it was deciding with confidence and moving on. That single insight reshaped every screen that followed.
03
Progressive search UI
Designed a search experience that builds the query one field at a time. The fare calendar loads in the background so the cheapest dates are visible within the very first interaction — an early win before the user has committed to anything.
04
Checkout & confirmation
Stripped checkout down to passenger details, seat, payment, done — then designed a confirmation moment that felt celebratory rather than transactional, reinforcing the decision at its emotional peak.
Selected Screens
A closer look.
Outcomes
The work moved the numbers.
−60%
average booking time
+35%
returning-user rate
4.8★
App Store rating
3 steps
search to booked
Average booking time fell from fourteen minutes to under six, and returning-user rate climbed 35% in the first quarter after launch. The smart fare calendar became the single most-mentioned feature in App Store reviews.
Now you know.
You've seen the work. Let's build your next success story.
If you've read this far, you already know whether we're a fit. Currently taking two projects. Tell me what you're building — I'll tell you if I'm right for it.
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