About Me
Hey, I'm
Noja.
I'm a Product Designer based in Lagos, though I've shipped work for founders in London, New York, and San Francisco without leaving my desk. I got into design because I was obsessed with the gap between how things work and how things feel. That gap is still where I do my best work.
Me
Ideal workspace
Dream car
Working outdoor
Game lover
Books I read
Gym
Outside the Work
The stuff that makes the work better.
I watch more films than most people I know. I pay attention to cinematography, in a way that's probably annoying in cinemas. I read a lot, mostly non-design books — that's how best I navigate life.
I play football badly and watch it obsessively. I travel as often as I can afford to, and I design better after every trip. There's something about being genuinely unfamiliar with a space, a city, a culture, a restaurant menu that makes you notice things you'd otherwise walk past.
I think that's the most important skill in design: noticing the thing other people have already stopped seeing.
Me as a Person
4 things that make me me.
I do my best creative work between 11 pm and 4 am.
The world goes quiet, the phone stops, distractions disappear and the work gets loud. I've tried to fix this. I've stopped trying.
Lagos is my favourite design teacher.
It's busy, chaotic, creative, frustrating, and completely efficient at the same time. When everything seems to work backwards, you start appreciating anything that feels effortless.
I have different playlists for every mood.
I remember periods of my life through playlists. Not dates or calendars — just songs that somehow become attached to certain places, people and memories.
My notes app is a graveyard of unfinished thoughts.
Most of them go nowhere. A few become products, illustrations, or ideas worth keeping.
Design Ritual
4 things I'll never
compromise on.
Start with the tension.
Every project has one thing that's quietly broken. Most people rush to the solution. I spend time finding the tension first. The real problem usually hides beneath the one written in the brief.
Spatial precision.
Spacing is a language. When something feels 'off' but you can't say why, it's almost always the spacing. I use grids not because they're tidy, but because they produce visual rhythm that reads as quality.
Clarity beats cleverness.
A user should never have to admire a design before understanding it. If something can be simpler without losing meaning, that's usually the better choice.
Respect attention.
Attention is expensive. I treat it that way. Fewer distractions, cleaner hierarchy, stronger decisions.
Now you know me
Good design starts with
a real conversation.
Not a brief. Not a questionnaire. A conversation between two people who both care about the outcome. If that sounds like the kind of engagement you want, my inbox is open.